Don’t Hire a CMO. Borrow One.
Senior-Level Marketing Strategy and Creative Direction Without the Commitment of a Full-Time Executive Role.
Whether you need a fractional Chief Marketing Officer, Chief Creative Officer, or interim leadership for a critical moment, I deliver high-impact work on projects, launches, and transitions.
Go-to-Market Strategy
Product Launches
Brand Repositioning
Team Realignments
The Value
You get decisive strategy, hands-on creative direction, and seasoned oversight. Focused momentum from day one.
The Legacy
I don’t just execute. I leave my clients with clear guidelines, operational playbooks, and sharper teams that continue to thrive long after the engagement ends.
Let’s talk about what your brand needs next.
After all is said and done, execution is everything.
Services
Executive Leadership & Advisory
Fractional Chief Marketing Officer
Strategic leadership and creative direction from an outside perspective. I bring the clarity that comes from standing slightly apart from the day-to-day.
These partnerships are generally structured as 6- to 12-month engagements to ensure strategic continuity and measurable impact.
Interim Marketing Executive
When the moment demands it, you need someone who can step in and move things forward immediately. I lead critical transitions, including product launches, new branding and brand evolution, and team development and realignment. I can hire and train teams during the interim.
Typically spanning 6- to 12-months, I provide steady leadership and ultimately help you recruit and onboard your permanent executive.
Clarity Audits & Executive Advisory
Every organization develops blind spots. The closer you are to the work, the harder it becomes to see the patterns that hold you back, as well as the opportunities waiting to be seized. Through focused, deep-dive assessments, I uncover what’s working, what’s hidden, and what’s possible. You receive clear, prioritized, and actionable recommendations that respect your time and drive real momentum.
These audits often serve as the starting point for deeper Fractional CMO or CCO work.
Change & Crisis Communication
Mergers, acquisitions, digital transformations, network pivots: real change can be messy. History proves that the brands that thrive are the ones that communicate with clarity and intent when it matters most.
I support leadership teams when navigating these high-stakes moments with honesty, strategy, and steady direction. I help protect what you’ve built, align your stakeholders, and turn disruption into forward momentum. Drawing from decades of guiding clients through complex transitions, M&A, and reorganizations, I help you emerge clearer, stronger, and more focused than before.
These engagements are typically structured as 3-month sprints and often serve as the natural starting point for deeper Fractional CMO or CCO partnerships.
Strategy, Brand & Execution
Brand Strategy & Positioning
The brands people remember are the ones that make sense.
I help you develop distinctive brand platforms that scale, are consumable, and resonate with internal and external audiences. I transform complex offerings into simple, compelling stories that people actually remember, understand, and act on.
Go-to-Market Strategy & Execution
Strategy without execution is just an expensive conversation.
I build practical market-entry and growth plans that move seamlessly from positioning and messaging through rapid A/B testing, iterative refinement, disciplined launch, and measurable results.
Creative Direction & Campaign Development
I provide end-to-end creative leadership that marries sharp business and marketing strategy with exceptional design and storytelling. The result is work that doesn’t just look good: it performs. Every touchpoint is built to reinforce your brand and drive measurable impact.
Marketing Team Alignment & Transformation
Misalignment between sales, marketing, and creative teams quietly kills momentum. I assess, realign, and elevate your organization to build clarity, operational discipline, and unified execution. The outcome is a team that speaks with one voice and drives toward the same bottom line.
Flexible engagements, typically 3- to 12-months depending on scope and need. Each offering is tailored to the client and project requirements.
“Rachel understands how to work under pressure, navigate tight timelines, and build systems that are both strategically sound and practical for real-world execution. Just as importantly, she creates frameworks that empower in-house teams to continue evolving the brand long after her engagement ends. Rachel consistently brings the right balance of creativity, discipline, collaboration, and flexibility, which is why she will always be one of my first calls when I need a trusted partner to help transform and scale a brand.”
Swoop